Moxie Beauty
Hair care is deeply personal, yet finding products tailored to Indian hair has long been a challenge. Moxie brings a fresh perspective to the category, rethinking hair care through the lens of Indian consumers.
With its expansion into quick commerce, sampling offered a new way for consumers to discover the brand. The challenge was to think sample packaging, balancing affordability and portability while making the experience of trying something new engaging.
Duration - 2 weeks
Scope - Packaging
