Ather x Route 0
As young consumers look for brands they can connect with beyond the product, Ather had an opportunity to build a community around the culture of riding. The brief was to develop a concept, launch idea, and campaign that would bring this vision to life, giving young riders a reason to connect with the brand beyond the ride itself.
Project Type - Academic
Duration - 2 weeks
Scope - Branding, UI and UX Design
