Air India Express
Air travel offers an opportunity to experience a country's culture even before reaching the destination. For AIX, the idea was to bring India's rich textile and folk art traditions into the passenger journey, exploring how Madhubani, Kalamkari, Ajrakh, Kasuti, and Kantha could find a place within a contemporary airline experience.
The challenge was to translate these diverse art forms across seven key touch points while striking a balance between cultural expression and AIX's modern, premium identity.
Project Type - Academic
Duration - 4 weeks
Scope - Illustration, Branding
