Groww - Simplify Your Investments
Investing can feel like a world of its own, even when the brands shaping our everyday lives are already part of the market. This campaign for Groww explores the relationship between everyday consumption and investment, using familiar brand identities to make that connection visible.
The idea is to challenge the gap between being a consumer and becoming an investor, making the world of investing feel a little more accessible. The word ‘GROW’ is built using familiar brand logos, connecting everyday consumption with market ownership and encouraging consumers to become investors.
Project Type - Academic
Duration - 3 weeks
Scope - Advertising
